Rift is a very interesting game.
Problem is, like WoW, the Fun stuff is all at max level.
RvR in Port Scion, or 3 faction RvR in Conquest, Raids, Max level zone events,, full Skill Points,,,
the list goes on.
Playing as a max level is much more fun than playing as a low level.
If I want to get my friends into Rift, they need to be able to experience max level fun on their own account and playtime.
I suggest doing at least something like the Scroll of Resurrection from WoW, or even making it temporary thing up to a full week, would sure get more people excited about this game, Rift.