I don't actually believe their marketing line that the conversion had been in the works that long. I think that they started pursuing it when SL subs and player retention didn't live up to expectations. Of course they -say- it's been in works for a long time; no company is going to say "we thought SL was going to do XYZ but it didn't meet expectations over the long term, so we had to make this business decision".
But I guess people also asked for their sub money back after paying into the Annual Pass in WoW...and then getting no content for 9 months.
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