The game could really use some more lore from everything that I can find ( ingame and online) rift only has a vague idea that's roughly priced together and no clear well defined story that a player can follow
I've already lost 4 friends I've tired to have join the returned to wow where the lore is much better ( tho they prefer to combat and souls in rift)
In not a hardcore lore fan but it does give me something to do when I get bored and it would give more reason to quest