All credit goes to user/player Siaopoi for spotting this
It seems that this will be the Collector's Edition mount for Rift when it gets a launch in China? I'm not sure has it been released yet, last i saw was a closed Beta test in December of last year, barely two months ago.
Anyhow, it looks cool, no doubt there will be "demand" to be able to buy it and no doubt the whole "cash shop" thing will blow up again if the option is there for the rest of us to buy a different region's mount
Again, i can't find any official confirmation that this will be a new mount, a CE mount, for all i know it could be a clever photoshop image