It's unfortunate to see such potential go untapped in a game like this. I felt like it might be another one I'd spend several years with, rather than a little under two months with, to enjoy and complete things to where I felt there was truly not much of anything left to do, and that I'd seen it all before. Where did Rift go wrong? They did a lot right... here's how my experience went.
I was able to plow through the Tier 1 & 2 instances very quickly (capped gear within first couple of weeks), and started Greenscale, but most of us along with myself lost interest since all there was left was to log in for a raid once a week. The PVP in warfronts is just instanced, meaningless skirmishes. The dungeons we've run a million times, to where they're not fun due to repetitive completions & no further reward for doing them.
Dailies, I've already gotten close to all of the runecrafting plaque recipes anyway (I stopped really playing much around a week and a half, to two weeks ago). I have tons of platinum, all of the good 10-man rift rewards, and with the meaningless PVP systems just doing 10 minute instanced skirmishes that go POOF with no meaning or impact at all, that's not even worth doing either (not fun to me, it's too short & too small a landmass).
Rift really needed to have at least had an announcement of a real RVR system incoming by now, yet what we have seen is them implementing a dungeon finder, making the dungeons even easier (they were already easy-ish but just enough difficulty to where you couldn't sleepwalk through them, so it was nice enough), and dumbing down other aspects of the game, while adding a new 10-man raid. None of this addresses the core issues with Rift, which are that there's no "fluff" to chase after at 50, there's no RVR or meaning to PVP at all (I never will see this guy again likely, so why care about him?), lack of good moneysinks (as I said, I have tons and tons of platinum, but nothing to spend it on), nothing to work towards longer-term (housing to build bigger and bigger? castles & keeps & towers & relics to capture in enemy lands? really hard to obtain gear that takes effort to earn? etc.)). Heck, I even obtained the 100-lucky-coin artifact 110% speed Shiny Tartagon within a couple of weeks.
Heck, even alts are pretty meaningless, since most classes (only 4 exist) can do the majority of roles in the trinity (heal, damage, and tank). It's just a shame to see the game suffer from these issues, when so much was done right about it and with a great team of developers. For a very long time people had made sure it was known these issues needed to be addressed, but by the time we could, it was pretty much too late in the development cycle to change course much.

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