Quote Originally Posted by BrandGuru View Post
Greetings, Ascended! With Wednesday’s launch of Update 2.3: Empyreal Assault almost upon us, I thought I’d take the opportunity to highlight another big change that’s happening: the RIFT website. We’ve spent the last several months going through all of the analytics, figuring out what pages everyone clicks and shares, the most—and least—popular destinations, the flow of traffic through the website, and tons of other little things that only analytics folks truly love to talk about it. Responsive and Optimized Design: The website will now visibly change based on the device you’re using; you’ll see a dramatic difference between your cellphone and your desktop PC. We’ve built the site to support screen widths of 1920, 1280, 1140, 1024, 960, 800 (Android tablet), 768 (iPad), 480 Android phone), and 320 (iPhone). No matter what your device, the site will snap to the best fit. This change includes emails as well. RIFT Watch will scale from 640 down to 320, and other emails will scale from 600 down to 300. RIFTastic Images: You’ll see a lot less text (save for special pages that feature game systems), and a lot more of the world of Telara. One thing we heard from a lot of new players is that “this game looks just like .” RIFT looks incredible, and we want to make sure everyone sees the difference. Embedded Video: You’ll see videos on all the key pages that highlight the core features that make RIFT unique. Stuff like the Build the Perfect Class (along with separate videos for each calling), Instant Adventures, Massive Dynamic Battles, Dungeons & Raids, Dimensions, and a new Features video for those new to RIFT. We’ve got more planned; stay tuned! Focus on the Community: You’ll see the RIFT forums get prominent treatment in the new homepage design, along with the Wiki (our partners at RIFThead). The new RIFTgame.com will be the primary hub for all your community needs, with news and key features and promotions prominently displayed. As you’d expect, this is a massive project that we'll be working on up through the launch of Empyreal Assault and beyond. Expect to see this come out in phases over the next several weeks, but we wanted to get the heart of the site out with the new Free-to-Play changes.
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